For Hannah Entwistle, Senior Producer at Equinox, this completes a 2014 trilogy of AX Paris campaigns “shooting a crazy party with all these talented people, was so much fun. The schedule was jammed so we had to be accurate to the second when making decisions and alongside the principal commercial crew, we had another crew shooting social media movies hosted by accomplished fashion bloggers for AX PARIS”. Equinox are now in development on the AX Paris Spring campaign which breaks in April 2015. Watch this space and visit Equinox here equinox-tv.co.uk
Partying onto TV screens this month, is the latest AX Paris Autumn/Winter campaign, produced by Equinox Film & TV.
This is the third collaboration of the year between the two Salford based businesses. The commercial involves a group of young women donning glamorous AX Paris dresses as they enter a wild party consisting of a room of balloons, party canons, teddy bears and a swing above the dance floor. The production was managed from the Equinox HQ on the 18th Floor of the Blue Tower @ MediaCityUK, which included models, bloggers and artists from all over the world.