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#EquinoxContent is our hub of news, views and reviews from our award-winning TV & Video Production team.

BLOG POST: THE POWER OF ADDRESSABLE TV ADVERTISING

BLOG POST: THE POWER OF ADDRESSABLE TV ADVERTISING

What is Addressable TV Advertising? In simple terms, this is the ability to show different types of advertising to households watching the same TV programmes, during the ad-break. This form of advertising is mutually beneficial for all parties: - Brands – can select...

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BTS ON BLINDS2GO SPRING TVC CAMPAIGN

BTS ON BLINDS2GO SPRING TVC CAMPAIGN

Behind the Scenes on Blinds2Go Spring TVC Campaign Presenting the concept of ‘Made to Measure, Made Simple’, online made to measure blinds retailer Blinds2Go appointed Equinox to produce their Spring TV Commercial campaign, airing across digital and...

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EXCLUSIVE FILMING FOR PRETTY LITTLE THING

We were thrilled to be commissioned by Fashion Brand, Pretty Little Thing to produce their exclusive interview with Celebrity Big Brother winner 2018, Ryan Thomas, for their PLT TV channel on IGTV. The interview was the first for the ex Coronation Street...

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BLOG POST: SHORT FORM vs LONG FORM CONTENT

THE BATTLE OF THE ATTENTION SPAN Remember, in simpler times, when just having video content available for your customers to watch was enough? It’s no secret that video has fast-become a marketers most popular form of content to use on digital channels. It helps convey...

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RETAINING 2ND POSITION IN THE ADWATCH OF THE YEAR

Strong, memorable concepts contribute towards continued brand success, and this can be proven from our work with Oak Furniture Land. Through the injection of comedy, and their two well-know brand mascots, 'Oak and Acorn', the multichannel furniture retailer have...

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BRAND BUILDING TO DRIVE LONG-TERM EFFECTIVENESS

BRAND BUILDING TO DRIVE LONG-TERM EFFECTIVENESS Brand Building is the process of ensuring that people are familiar, aware and recognise your business. Brand building can be strengthened by identifiable logos, brand colours, brand story and consistent marketing and...

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EQUINOX PRODUCES “INDUSTRY FIRST” TVC FOR VETPLUS

We are proud to release the industry-first TV Commercial production work for VetPlus, and their flagship product, Synoquin. The objective of the TV Commercial is to promote the Synoquin joint supplement, whilst also driving footfall into independent veterinary...

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2ND POSITION IN THE ADWATCH OF THE YEAR 2017

We’re thrilled and over the moon to receive the news that our client, Oak Furniture Land has secured 2nd place in the Adwatch of the Year 2017. The research presents the industry’s most reliable verdict on the recall and likeability of British television advertising...

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BLOG POST: ANIMATION – THE LONGEVITY OF ANIMATION

ANIMAGIC – The Longevity of Animation It’s been over 140 years since the first public animation was shown at the Musee Grevin in Paris by its creator Charles-Emile Reynaud, since then, this art form has been used by the powerhouses of animation; Disney, Pixar and...

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WE’RE RECRUITING

Due to increased workload, we’re excited to be recruiting for the following positions: – PRODUCER – TV COMMERCIALS AND CORPORATE VIDEOS (job description below).  PRODUCER – TV Commercials, Content and Corporate Videos Salary: Dependent on Experience...

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PRODUCING LAUNCH CONTENT FOR JCB HYDRADIG

Commissioned by JCB World Headquarters Equinox Film and TV produced the first ever promotional films for the exclusive launch of JCB’s latest, much anticipated creation, the Hydradig.   The machine, which achieves the JCB vision to design and engineer a truly...

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WE’RE PROLIFIC NORTH AWARD WINNERS 2018

What a Night! We are delighted to be named as the Winner of the Prolific North Broadcasting Commercial Award 2018. Equinox Film and TV Production team – event ready. Joining 700 fellow creative professionals, we had the pleasure of attending the Prolific...

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