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BLOG POST: THE POWER OF ADDRESSABLE TV ADVERTISING

BLOG POST: THE POWER OF ADDRESSABLE TV ADVERTISING

What is Addressable TV Advertising? In simple terms, this is the ability to show different types of advertising to households watching the same TV programmes, during the ad-break. This form of advertising is mutually beneficial for all parties: - Brands – can select...

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BTS ON BLINDS2GO SPRING TVC CAMPAIGN

BTS ON BLINDS2GO SPRING TVC CAMPAIGN

Behind the Scenes on Blinds2Go Spring TVC Campaign Presenting the concept of ‘Made to Measure, Made Simple’, online made to measure blinds retailer Blinds2Go appointed Equinox to produce their Spring TV Commercial campaign, airing across digital and...

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WE’RE NORTHERN MARKETING AWARD WINNERS

We're delighted to be crowned winners of the 'Best TV Commercial Campaign' for our campaign for Motorpoint's 'We put the Super into Car Supermarket'  Delivered by Prolific North and Don't Panic Events, this year's Northern Marketing Awards was held at The...

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WE’RE RECRUITING – CHECK OUT OUR LATEST VACANCIES

PLEASE FIND BELOW OUR LATEST VACANCIES- Producer - Commercials, Content and Corporate - TV Production Assistant  Job Type: TV Production AssistantRegion: North WestLocation: MediaCityUKPosition: Full Time (probation period 3 months)Update: 06.01.2020  Please be...

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EXCLUSIVE FILMING FOR PRETTY LITTLE THING

We were thrilled to be commissioned by Fashion Brand, Pretty Little Thing to produce their exclusive interview with Celebrity Big Brother winner 2018, Ryan Thomas, for their PLT TV channel on IGTV. The interview was the first for the ex Coronation Street...

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RETAINING 2ND POSITION IN THE ADWATCH OF THE YEAR

Strong, memorable concepts contribute towards continued brand success, and this can be proven from our work with Oak Furniture Land. Through the injection of comedy, and their two well-know brand mascots, 'Oak and Acorn', the multichannel furniture retailer have...

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BRAND BUILDING TO DRIVE LONG-TERM EFFECTIVENESS

BRAND BUILDING TO DRIVE LONG-TERM EFFECTIVENESS Brand Building is the process of ensuring that people are familiar, aware and recognise your business. Brand building can be strengthened by identifiable logos, brand colours, brand story and consistent marketing and...

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BLOG POST: SHORT FORM vs LONG FORM CONTENT

THE BATTLE OF THE ATTENTION SPAN Remember, in simpler times, when just having video content available for your customers to watch was enough? It’s no secret that video has fast-become a marketers most popular form of content to use on digital channels. It helps convey...

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EQUINOX PRODUCES “INDUSTRY FIRST” TVC FOR VETPLUS

We are proud to release the industry-first TV Commercial production work for VetPlus, and their flagship product, Synoquin. The objective of the TV Commercial is to promote the Synoquin joint supplement, whilst also driving footfall into independent veterinary...

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2ND POSITION IN THE ADWATCH OF THE YEAR 2017

We’re thrilled and over the moon to receive the news that our client, Oak Furniture Land has secured 2nd place in the Adwatch of the Year 2017. The research presents the industry’s most reliable verdict on the recall and likeability of British television advertising...

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BLOG POST: ANIMATION – THE LONGEVITY OF ANIMATION

ANIMAGIC – The Longevity of Animation It’s been over 140 years since the first public animation was shown at the Musee Grevin in Paris by its creator Charles-Emile Reynaud, since then, this art form has been used by the powerhouses of animation; Disney, Pixar and...

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WE’RE RECRUITING

Due to increased workload, we’re excited to be recruiting for the following positions: – PRODUCER – TV COMMERCIALS AND CORPORATE VIDEOS (job description below).  PRODUCER – TV Commercials, Content and Corporate Videos Salary: Dependent on Experience...

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