+44 (0)161 713 3780 INFO@EQUINOX-TV.CO.UK

TV Advertising For All

Sky AdSmart offers a revolutionary platform that allows brands to not only target TV audiences on a postcode and demographic basis, but it can also make sure the product / service is relevant to viewers with amazing accuracy and efficiency. With thousands of combinations to choose from, there are over 1200 factors available.

Sky AdSmart offers local advertisers the opportunity to feature their local advertising alongside award-winning, world class TV shows 

 

OUR SKY ADSMART CASE STUDIES

Prima Lash

The UK’s largest independent lash brand approached Equinox to launch their eye lash brand to TV using Sky AdSmart TV Advertising.

Filmed in Manchester, this TV Commercial featured the Prima Lash models already associated with the brands Instagram activities, and presents the fantastic range of false eyelashes.

The campaign used visual impact, upbeat music and onscreen graphics to attract the attention of their desired audience.

Entire production process handled by Equinox.

Get The Label

GET THE LABEL 

 

Offering “Big Brands For Less” online brand, Get The Label invested in Sky AdSmart advertising to promote their online offering.

Returning to TV for the first time in 3 years, the campaign focused on showcasing the extensive range of brands that are featured within their product portfolio. This TV Commercial was delivered to a test market including households that matched the criteria or their chosen target market.  

Entire production process handled by Equinox

Mortgage Advice Bureau

MORTGAGE ADVICE BUREAU

 

With over 1000 advisers, leading mortgage network, Mortgage Advice Bureau, delivered their “Why pay more than you need to” message to encourage viewers to see if they could save money on their mortgage.

Using Sky AdSmart selection criteria, Mortgage Advice Bureau were able to advertise to home owners within their selected location.

Working with Connect Agency to bring this campaign to life.

Motor Range

MOTOR RANGE

 

As the Number 1 choice for used cars in Liverpool, The Wirral and the whole of the North, Motor Range were keen to showcase their vast 12-acre car showroom site, whilst also promoting the family friendly car buying experience that they offer #happycarbuying

Delivered to households meeting their chosen criteria, this campaign optimised their TV investment.

Entire production process handled by Equinox

The Original Factory Shop

THE ORIGINAL FACTORY SHOP

 

With over 200 locations in the UK, the Original Factory Shop is a hidden gem for amazing savings across beauty, fashion and homeware. This Sky AdSmart campaign focused on using a specific target area to test the effectiveness of Sky AdSmart for their market.

The sales generated during this period proved that the campaign had impact.

Entire production process handled by Equinox.

Easy Bathrooms

EASY BATHROOMS

 

With over 25 showrooms across the UK, Easy Bathrooms are a one-stop shop for stylish and affordable bathroom products. The Sky AdSmart TVC was versioned for each of their showroom location areas.

Entire production process handled by Equinox

Vetoquinol

VETOQUINOL

 

With the additional household noise generated around sporting events, especially the World Cup, Vetoquinol’s Zylkene supplement is used to calm pets down in stressful situations.

Targeting pet owners, this campaign marked the first time on TV for this independent, family-owned business.

Entire production process handled by Equinox.

Can I afford TV Advertising?

 

TV Solutions to suit all budgets.

Factors contributing towards the cost of TV Advertising include copy length, seasonality, transmission time and programming.

The rising popularity of addressable TV Advertising means that TV Advertising is now an option for businesses of all sizes. The ability to select the desired TV audience presents a cost-effective way of getting brands on TV.

E: INFO@EQUINOX-TV.CO.UK

T: +44 (0)161 713 3780

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