Last week, electronic cigarette company KIK bacame first to broadcast a TV comapaign that includes Vaping. It was produced by MediaCityUK based Equinox Film & TV helmed by Producer Hannah Entwhistle.
On November 10th, new advertising rules relating to e-cigarettes were introduced. The ad aired at 6:09am making it the first commercial broadcast of Vaping in the country. The campaign will continue to run until December 10 on ITV, Channel 4 and Sky channels.
TV advertising for cigarettes was banned in 1965 and in 1986 all showing of smoking in advertising was banned.
They state that adverts must not be “likely to appeal particularly to people under 18″, encourage non-smokers to use e-cigarettes, claim e-cigarettes are “safer” or “healthier” than smoking tobacco, or make any health claims without approval from the Medicines and Healthcare Products Regulatory Agency.
KiK chief executive Sandy Chadha said: “The new advertising rules are a positive step to show people how vaping can help them move away from tobacco products and we are delighted to make history on November 10.
“Vaping is a new way of life for past smokers and the advert highlights friends talking about the impact making the change has had for them. We hope it is well received and gives smokers some food for thought.”