Made to Measure
The Equinox series of 'made to measure' how to videos for Elyzza provides viewers with detailed visual guidance for obtaining correct body measurements for purchasing unique, custom fit clothing online.
Showcased on the Elyzza YouTube channel (click here), the videos featured both male and female versions, and were split into sections: intro, neck, shoulder, bicep, arm, waist, leg, thigh and knee, to obtain a true measurement. The intro version gave advice on body stance, positioning and alignment to ensure that a unique and specific body measurement was obtained.
Using graphics to emphasise the point, this film shows the introductory film for the 'How to measure' series.