Sponsors Downton Abbey
Equinox produced the TV idents for P&O cruises sponsorship of Downtown Abbey. This award-winning campaign featured at the beginning of each Downton Abbey episode, and either side of the commercial breaks.
The idents showcase the various activities enjoyed on the cruise; including dancing, drinking cocktails and sightseeing. The production shoot involved an 11-day P&O Cruise around the Canary Islands.
The fully integrated sponsorship package also included broadcast, online and mobile distribution, as well as social media. P&O Cruises managing director said: “We are delighted to sponsor such a celebrated programme as Downton Abbey. We know that many of our passengers and potential passengers watch Downton Abbey and we are excited to bring P&O Cruises to life for this vast audience.”