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Commercial

VICTORIAPLUM.COM

DRTV Campaign

This Victoria Plum DRTV campaign has been launched to complement the 60-second Brand commercial aired during the ad-break for the new series of the X-Factor on ITV.

These DRTV versions focus primarily on driving traffic to the Victoria Plum website, by giving viewers a taste of the extensive bathroom suite ranges and savings offered online.

Filmed over four days, across Northern locations, this #FamilyMoments TV Campaign uses the perfect blend of Brand and DRTV commercials to emotionally connect with their audience, whilst using the DRTV to be more hard-hitting and promote the bathroom products.

Equinox handled the entire production process for this commercial, from scriptwriting to delivery to stations.

Client

VictoriaPlum.com

Location

Various, UK

Production Services

Commercial

Broadcast

DRTV

 

 

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