Ten reasons why your website needs a homepage film
1. People view brands more positively after watching video content about them.
2. Increase Click Through Rate – you can increase Click Through Rate by 30% by embedding video on your homepage.
3. Suited to mobile – for mobile and smart devices, time spent browsing has been proven to be shorter, so video can be quicker to absorb than text.
4. Visitors stay on your website – visitors will stay longer on your website. Research shows that more than three out of five consumers will invest two minutes in a video that explains a product they are thinking of purchasing whilst 37% will watch for over three minutes.
5. Videos can boost SEO – video is a way to target keywords in search engines. For Google an indexed video may have up to 50 times more chance of ranking on the first page than a textual page in the index. Also videos can help increase the time a user spends on your website which will impact your ranking.
6. Easiest way to engagement – it’s a passive engagement that people are used to. You are not making them do anything more strenuous than watch a screen. It’s a comfort zone. Potential customers may not want to read much and why should they?
7. Return on Investment – more than 50% of marketing professionals say that video content has the best ROI.
8. Potential to share – videos can be easy to share on social media. There’s potential to go viral. For the braver marketers and companies out there you can be really creative with a promotional video. There are rules to making videos go viral – they have to tell a good story, surprise or create an emotional reaction – positive is better!
9. Increase your chances to get ranked high – transcripts for your videos will help search engines to index it. Surround the video with copy that can be indexed.
10. Videos are entertaining to watch. Capturing the fun spirit of a business is impossible with text and images. Your audience will ingest a great understanding of what you are and imagine themselves working with you.
Contact us today to discuss your homepage film requirements 0161 713 3780 or email firstname.lastname@example.org