ASDA MONEYStills Photography and Video Content
On The Money! We were proud to be appointed by Asda Money to create their library of assets for their rebrand. With the drive to raise customer awareness of their financial products and continue to communicate their value for money and great service, Asda Money required campaign assets that would have impact, be identifiable with their target market and be in-keeping with their strong Asda brand.
With over 13 products to promote, including Car Insurance, Home Insurance, Pet Insurance, Travel Insurance, and Loans, this campaign focused on creating a series of real-life situations that were positive and relatable to the desired audience, whilst remaining aligned with the Asda Brand.
Filmed across Manchester and Marbella, Spain, and featuring a combination of real families and couples, precision planning and expertise from our fantastic content and photography production team, spearheaded by Senior Producer Laura, Producer Sophie and Production Manager Jess, was instrumental for the success of this timely campaign.
The final assets demonstrate the careful attention paid to the correct placements of shots alongside the new Asda Money imagery and promotional message and ensured suitability of formatting across web, in-store and for wider promotion.
Check out the final campaign here Click here
Here we are behind the scenes!
“The launch of our new Asda Money rebrand imagery captures the essence of our financial services offering, aligns strongly with our Asda Mother brand and demonstrates the importance of working with credible, creative partners like Equinox. With stills and video content production requiring filming across both the UK and Spain, the Equinox team delivered a project that symbolised Asda’s core values of promoting value for money and a great service.”
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