Bluecrest Wellness

This project was for Bluecrest Wellness, a health screening provider. The concept centred around the idea of: “What would your future self tell your past self after getting a Bluecrest health check?”

The storyline followed a couple lounging on the sofa — essentially couch potatoes — who were suddenly confronted by their future selves. These future versions explained how completing their Bluecrest check inspired them to make positive lifestyle changes, such as going to the gym, running, swimming, and becoming generally more active.

We shot the campaign in Disley, using locations that allowed us to show both the “before” lifestyle and the energetic “after” scenarios in a fun, engaging way.