MOTORPOINT

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Putting the Super into Car Supermarket

TV COMMERCIAL PRODUCTION

As the UK’s largest independent car retailer, Motorpoint knew they needed to make a big impact when they returned to TV advertising after a two-year hiatus.

They chose to partner with Equinox TV to produce the brand’s latest creative which showcases the the everyday ‘superhuman’ efforts put in by Motorpoint staff to deliver the company’s award-winning choice, value and service.

VIDEO CONTENT CAMPAIGN

Directed by Phil Hawkins and filmed at the Motorpoint Castleford site, this TV Commercial is the first time in two years that Motorpoint has been back on air. The TV Commercial broadcast across peak airtime slots in Soaps, Sporting events and dramas for maximum impact on the car buying public.

The campaign also featured content produced for Cinema and VOD advertising.

The Motorpoint “We put the super into car supermarket” campaign was crowned the winner of the Northern Marketing Broadcasting Commercial of the Year 2019.

To check out the campaign click here

“Partnering with the talented and professional team at Equinox to produce the latest TV commercial has been a super experience from start to finish. We are extremely pleased with the final execution and excited to see its impact over the coming weeks”

Marketing Director

Motorpoint