CREATIVITY DURING LOCKDOWNBLOG POST
CREATIVITY DURING LOCKDOWN
Working virtually didn’t stop us from producing fantastic TV Commercials, AdSmart Addressable TV Commercials and Social Media Content during lockdown. With the options of new voiceovers, graphic amends, new endframes and the use of stock footage and UGC (user generated content) – we created solutions.
Check out our projects for GRENADE® OTTY Sleep and Visit Bridlington below.
“Whatever life throws at you, make sure you’ve got more in your tank”
Created during lockdown, we’re proud to work with GRENADE® to produce their very first TV Commercial. This fantastic creative devised by the GRENADE® marketing and creative team reflects on current conditions and combines a series of invigorating shots with a powerful, topical script.
This campaign was also chosen as one of Campaign magazine’s “best and boldest” ads from the AdSmart #SME250 scheme “demonstrating some outside-the-box methods of keeping active away from a gym, the ad encourages the public to “swap your ordinary for the extraordinary” (Campaign magazine)
Improvise…Adapt…Overcome – check out the final TV Commercial below.
“Morning people, just look at them”
With smiles, dancing, yoga poses and starring the award-winning mattress, the new OTTY Sleep TV Commercial promotes the feeling of waking up morning ready after enjoying the benefits of sleeping on the OTTY mattress with its encapsulated pocket springs and memory foam features.
This is another great example of the high standard of creativity and production levels achieved during lockdown. Watch the final TVC below.
“Ah Bridlington, the Heart of the Yorkshire Coast”
We’ve been working with Bridlington to create their latest TV Commercial and social media content to welcome visitors back to the seaside town.
With a new script and the inclusion of some additional captivating shots, this campaign is a reminder of the great attractions and activities that make Bridlington the perfect destination for a Summer 2020 staycation. Watch the campaign below.
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