Promotional and product films for the launch of The Chalice Cup vessel on crowdfunding website.
With video content now proven to increase the success of investment pitches on crowdfunding websites, Equinox were appointed by the team behind The Chalice Cup, following their identification of the considerable benefits of using a professional production company to produce high quality films, to assist in creating a more memorable pitch on their chosen launch platform Indiegogo.
The Chalice Cup device, which has been 5 years in the making (from concept to creation) is a new revolutionary snack vessel that provides an innovative way to keep snacks warm and drinks cold by using a patented thermal barrier.
With a scheduled launch date of August 2016, Equinox worked closely with the client to understand the key objectives of the films and the defined target audience in order to produce three compelling films.
The Chalice Cup Promotional Film – Presenting the ‘Hero Product’, we see how The Chalice Cup is set to become an integral part of everyday life.
The Product Film – Introducing the specifics of the product, the key attributes and the branding potential.
The Company Film – Conveying the background of the company and the personality of the brand.
Equinox producer Emily Kinder said “We were delighted to apply our expertise with script writing and creative application towards the launch of The Chalice Cup. As a result, the three films each collectively contribute towards the overall mission of generating funding, inciting awareness and stimulating interest”
With a target of $75000 investment to secure, The Chalice Cup is now featured on Indiegogo. For further information on The Chalice Cup visit www.thechalicecup.com