As part of Jersey Tourism’s £1m advertising campaign, Equinox were commissioned to produce several emotional films which focus on local people as ambassadors, including singer Nerina Pallot.
The States of Jersey gave Jersey Tourism the money to launch the advert early between Christmas and the New Year. Since the extra television advertising, Jersey Tourism said up to four times as many people have been to their website as the same time last year. Monday, 3 January was the busiest day on record for the tourism website, with over 14,000 visits, up from 4,000 the previous year. This is a fantastic example of Equinox’s drive to achieve results based success with our content.
The commercial, shot entirely on location in Jersey, also features tour guide Arthur Lamy, oyster farmer and water sports enthusiast Chris Le Masurier and artist Nicholas Romeril.