Equinox were commissioned by Adidas to produce the conference film to promote their new Adidas PureBoost DPR running shoe. Launched on 4th May 2017 this running innovation takes runners closer to the streets.
Directed by Andy Saunders, this promotional film focuses on presenting the benefits of the running shoe, and it’s new agile and adaptive design features, to the Urban runner “those whose unafraid attitude makes no urban environment unconquerable” (Adidas PR).
Filmed in the Northern Quarter, Manchester, this film delivers the unpredictable surroundings imposed by the Urban environment, and shows the runner enjoying a real, raw, street running experience. Feel the Street. #PureBOOST
Check out our film for Adidas UltraBOOST X here.