Equinox were commissioned by Adidas to produce the conference film to promote their new Adidas UltraBOOST X running shoe. Designed with the needs of the runner in mind, this is the most technically advanced running shoe.
Filmed at Liverpool Waters, this promotional film boasts the attributes of the shoe, specifically it’s unprecedented comfort and energy offered as a result of the 3000 energy capsules featured in the full length BOOST midsole.
Directed by Andy Saunders, the film captures the ease of the runner as a result of the precision fit and max breathability. Expect, Exceed, Exhaust, Repeat.
Check out our other film for Adidas PureBOOST DPR here.