P&O Cruises

These stunning idents for P&O Cruises, sponsoring iconic TV series Downton Abbey, showcased the various activities enjoyed on a cruise; dancing, drinking cocktails, soaking up the sun, and sightseeing.

The shoot involved an 11-day P&O Cruise around the Canary Islands. The fully integrated sponsorship package also included broadcast, online and mobile distribution, as well as social media.

P&O Cruises managing director said: “We are delighted to sponsor such a celebrated programme as Downton Abbey. We know that many of our passengers and potential passengers watch Downton Abbey and we are excited to bring P&O Cruises to life for this vast audience.”