AA

The brief for this illuminating project was to create a Direct Response Television (DRTV) ad promoting the benefits of having cover with The AA.

A household brand name and the UK’s number one breakdown service, the key objective was to remind people of the warm glow of protection that comes with having The AA breakdown cover.

Because if the worst does happen, why wouldn’t you want to “be with the best’?

The shoot took place across multiple locations moves in Manchester and the Peak District on open roads. This required a full traffic management team and ensuring permissions were obtained from local trusts.