UltraBOOST X Running Shoe
Equinox were commissioned by Adidas to produce the conference film to promote their new Adidas UltraBOOST ATR running shoe. Designed with the needs of the runner in mind, this is the most technically advanced running shoe.
Filmed at MediaCityUK, Manchester, this promotional film boasts the attributes of this specially designed running shoe. With its ultra-responsive boost midsole and water repellent upper, these running shoes are made for all weather conditions.
Directed by Andy Saunders, the film captures the runner dealing with the harsh weather conditions. Run Beautiful.
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