Stills and Video Content

Asda Money

Asda Money Rebrand

“Sit back. Relax. We’ve got you covered” “Cover to get tongues and tails wagging” (Asda Money)
We’re proud to work with Asda Money to produce the stills and video content, to promote the fantastic range of financial products for the rebrand of Asda Money.

With the overall objective of raising customer awareness of their 13 financial products, along with demonstrating value for money and great service, the Asda Money project required the creation of stills content and assets that would be in-keeping with the strong Asda brand.

Filming and shooting across the UK and Spain, this content involved the creation of real-life scenarios which would be relatable to the desired Asda Money target audience.

“The launch of our new Asda Money rebrand imagery captures the essence of our financial services offering, aligns strongly with our Asda Mother brand and demonstrates the importance of working with credible, creative partners like Equinox. With stills and video content production requiring filming across both the UK and Spain, the Equinox team delivered a project that symbolised Asda’s core values of promoting value for money and a great service.”

Asda VP - Creative and Marketing, Asda Money