VICTORIAPLUM.COM

Launching with a 60-second version airing during the ad-break for the new series of the X-Factor on ITV, this Victoria Plum TV Commercial takes on a creative direction with an authentic emotive flair.

Filmed over four days, across Northern locations, this commercial seeks to emotionally broaden the brand appeal by showing the Victoria Plum bathroom in an understated but prominent role, cleverly featured within moments that reflect a wonderful true to life family insight. The activity is complemented by a poignant, memorable poem that adds an additional layer of flow to the commercial. Meet the Family #familymoments

Equinox handled the entire production process for this commercial, from scriptwriting to delivery to stations.