Samsung

The brief for Samsung’s Galaxy A Series launch was to create an Arabic-language hero film that spotlighted the AI-powered features on the latest devices – bold, energetic, and built to cut through like a music video, while still delivering a clear product story.

Shot at Space Studios in Manchester, the project brought together Egyptian artist Wegz and Omar Marmoush (Manchester City), blending performance, choreography and slick product moments into a striking black-and-white world built around contrast. With a rapid turnaround and multiple last-minute creative pivots, Equinox delivered full-service production – from crewing, equipment and studio logistics through to casting, costume and art department – while coordinating new collaborators and synchronising choreography with dynamic camera movement using an AR steadicam-style rig and probe lenses to capture immersive detail. The result was a distinctive, high-pace launch piece that hit the brief and left both client and director delighted.