The AA

The brief for our seasonal illuminating projects with The AA was to create Direct Response Television (DRTV) ads promoting the benefits of having cover with The AA.

A household brand name and the UK’s number one breakdown service, the key objective was to remind people of the warm glow of protection that comes with having The AA breakdown cover.

Because if the worst does happen, why wouldn’t you want to “be with the best’.

Directed by Andy Saunders, the Winter shoot took place across multiple locations in Manchester and the Peak District, whilst the Summer TVC was filmed on Anglesey. Requiring a full traffic management team, we ensured permissions were obtained from local trusts and councils.