Vintage Cash Cow

Vintage Cash Cow is a service that allows people to send in unwanted items — anything from gold and retro toys to ornaments, watches, clocks, and general bric-a-brac — and receive a valuation. Customers pack their items into a box, send it off, and either accept the quoted price or have everything returned.

The campaign, titled “The Handy Service,” focused on how quick and simple the process is. The creative centred around hands pulling items out of cupboards, boxes, and storage spaces — showing how easy it is to gather things and send them in. The aim was to move away from the brand’s previous, more literal TV ads and create something more conceptual, fun, and visually engaging.