Fashion Brand, Pretty Little Thing commissioned Equinox to produce a series of films for their PLT TV channel on IGTV.
These films covered fashion and celebrity gossip with the likes of Maya Jama and Sofia Jamora, Love Island with Georgia Steel and an exclusive first official interview with Celebrity Big Brother winner, Ryan Thomas.
Filmed to be distributed across their Instagram pages, this content was captured to ensure that it was compatible for both social media and online pages, this content demonstrates a perfect example of influencer marketing. Hosted by Radio 1 DJ Nat O’Leary and filmed at PLT HQ, these PLTTV films demanded quick response times and high levels of production teamwork to achieve the project deadline.