Prezzee

‘Prezzee – Watcha Want’ are TVCs, online and social films produced to promote the Prezzee E-Gift Card and brand awareness.

Taking place in a large curved studio, with the walls painted two bright colours to reflect the brand and lively creative, the shoot was a huge amount of fun. Freestyle dancers were cast via self-tapes, dancing at home to a track by Nashville recording artist Willa J.

With all different styles of dancing from ‘just for fun’ to choregraphed street dance, we had a professional dance choreographer on set with us to further inspire the dancers without taking away from the ’improvised’ feel.

The result was a lively shoot day, with the dancers putting in 110% effort resulting in a series of TVC and social films which reflected the energy of the shoot.

With the creative concept developed by AdSynergy, Equinox produced the series from the initial stages of pre-production through to post-production and final delivery to stations and social platforms.