Middletons Mobility

Working with Creative Director Gellan Watt, we developed the quirky Scooter creative for Middletons. Reflecting the duality of the brand, this campaign has a light-hearted angle that encourages viewers to ‘Live Life Without Limits’ whilst presenting the benefits, features, quality and ranges of the stylish, British-made, Middletons Mobility products.

This production was a large scale project filmed both on location and in studio across three days. For the ‘Live Life Without Limits’ campaign, the production required a large, well thought-out set design of a ‘product testing’ studio, lifestyle set ups in a bedroom and a living room, and a park setting for the scooter product to show that sense of freedom.

Using motion control, we created the perfect atmosphere of a test centre, with a sprinkling of humour.

Director: Andy Saunders